Capsule Trade Show collaborates with Elements for SS16 show

By

Obi Anyanwu

Published
May 29, 2015

Capsule and Elements will join forces for Capsule’s shows -NY Women’s in September, NY Men’s in January 2016 and Las Vegas in February 2016. Elements will introduce expanded fragrance, beauty, home scent and grooming sections for its Capsule debut.

"When we founded Elements in 2011, our goal was to reimagine what a trade show could be—to develop a marketplace that focused on quality, to assemble world-class brands and labels in an edited event that focused on the visitor experience and would enable buyers and the media to interact with designers in a fresh and imaginative new way," said co-founders Jeff Lawson and Frederick Bouchardy. "This collaboration with Capsule enables us to extend our reach and mission.
 
Elements brands will have access to Capsule attendees through a single registration process and check-in service for both shows.

Elements launched in 2011 as a trade show for fragrance, apothecary, home scent, skincare, cosmetics and men’s grooming products. Capsule was founded in 2007 by the New York City-based fashion consultancy BPMW, which built a community among retailers, buyers, and fashion designers.