Burberry and Google launch Burberry Booth

By

Cajsa Lykke Carlson

Published
Nov 24, 2015

If you fancy yourself the next Burberry model, now you have the chance to prove you have what it takes, as the British fashion brand introduces its Burberry Booth in its Regent Street flagship store in London.

The booth is powered by Google and uses real-time video stitching technology to put users next to some of the "Burberry Festive Film" cast members in a 15 second personalised campaign. Among the Festive Film stars are James Bay, Naomi Campbell, James Corden, George Ezra, Rosie Huntington-Whiteley and Julie Walters.

When you have created your own campaign film, you'll receive a copy that you can watch and share on YouTube. The film is made by capturing booth user jumping like in the advert, and then this footage is inserted into the ad. Each film will be accompanied by T-Rex' "Cosmic Dancer", the soundtrack for the Burberry ad.

Burberry has participated in a number of digital partnerships lately, including ones with Apple Music, Line, Snapchat and Kakao. “The Burberry Booth” is located at 121 Regent Street in London until 24 December 2015.