Britons start 2018 Christmas shopping this week

By

Barbara Santamaria

Published
Jan 2, 2018

Savvy shoppers are expected to take advantage of this year’s January sales and spend an average of £91.83, with the figure rising to £172.76 in London, according to a new report.

Men are estimated to spend the most in post-Christmas sales at £106.73, while women will spend £77.63 during January, British bank Halifax revealed in a new survey. Shoppers in Northern Ireland will spend the least amount of money at £47.

32% of shoppers will also take the opportunity to shop for Christmas 2018, and one in seven (15%) will prepare for the next festive season by buying a Christmas jumper on sale. Shoppers aged 18-34 seem to be the most eager about joining the growing trend of wearing a Christmas jumper to work, and 27% of Brits in the North East said they would buy a Christmas jumper now for next year.

Britons are not only starting to shop for Christmas 2018 but also starting to save. 15% of those surveyed said they plan to start saving towards this year’s Christmas in January, rising to 20% in Wales.

The report also reveals that more than one in three Brits received at least one Christmas gift they didn’t like, but only 7% of Brits return or exchange them, preferring to store them, gift them to a charity shop or re-gift them to someone else.