Blue Poppies goes international

By

Sarah Ahssen

Published
Oct 29, 2014

Since February, Blue Poppies has been offering custom-made clothing manufactured in the company’s workshops in Montauban, for children aged 0-14. The concept should soon be available in multibrand stores as well.

“Customers can design their collection online with the help of a specialist. We are expanding internationally and, to get stores interested, we participated in the trade show Bubble in London, Playtime Tokyo and Little Barcelona,” said Murielle Thuillier, founder of Blue Poppies. 

Thus, the Blue Poppies collection is now available in Tokyo department stores in Japan and will soon be brought to England as well. 

Thuillier, who added that Blue Poppies is already profitable, employs six full-time staff members, including a collections manager and several seamstresses (the number of which is increased for large orders). 

In addition, to boost its reputation, Blue Poppies is in the process of building a home sales network.