Berlin eco fashion show sees record visitor turnout

The twin trade fairs, Greenshowroom and the Ethical Fashion Show Berlin, that ended recently, has witnessed record visitor turnout. The pair of trade fairs has once again earned its place both as the main platform for ecologically and fairly produced fashion during Berlin Fashion Week and as a unique hotspot within Europe for sustainable fashion.

The three-day fashion programme, which saw participation of nearly 179 international labels, included fashion shows, presentations and panel discussions on various topics related to sustainability and fashion.

“The duo of green trade fairs won over their audiences with the extremely high quality of the collections displayed within a newly expanded space. The high visitor numbers seen on all three days of the events prove to us that the great diversity of what we are offering is of genuine appeal. Particularly from mainstream retailers, we are registering even higher levels of interest,” said Olaf Schmidt, vice president for textiles at Messe Frankfurt.

There was a considerable rise in the number of international visitors to the shows. Retailers in large numbers visited the show as they plan to give a platform to eco-fashion.

“It is our first time here and we have placed orders right away. In doing this, we are responding to the ever-increasing demand for green fashion from our customers,” said Axel Haubrok of the Susanne Kissel fashion house in Speyer, South-West Germany.

At Greenshowroom, a total of 40 international contemporary labels were on display, while 139 at ethical fashion show Berlin, different labels showcased a wide variety of looks for the next autumn/winter season.

The next editions of Greenshowroom and the Ethical Fashion Show Berlin will be held this year from July 4 to 6.