Bed J.W. Ford unveils street couture collection with Adidas collaboration at Pitti Uomo

For self-taught Japanese designer Shinpei Yamagishi, the sky is the limit. On Thursday evening, at the Pitti Uomo 94 menswear show, his first ever catwalk outside his native country, he introduced his Bed J.W. Ford label, ending the show with a special project he created with Adidas, a series of hooded black raincoats featuring sleeves trimmed with the sport brand’s signature three white stripes.


Three looks by Bed J.W. Ford - Pitti Immagine Vanni Bassetti

Shinpei Yamagishi’s style is hard to pigeonhole. He is equally inspired by classic menswear as he is by art and the world of streetwear. Everything is reassembled and blended, as though whipped through a mixer, coming out with an entirely unexpected, innovative appearance. The looks are startling, the models flaunting a heavy metal/poète maudit allure sprinkled with punkish vibes.

Jackets come in entirely redesigned proportions, and the same goes for length, of trousers too. Maxi shirts are worn with oversize trousers made with great swathes of fabric, or they overflow out of sweaters.

Genre-blending is the name of the game: from linen combos to knitwear looking like fishing nets and embroidered maxi jackets and coats. Many of the items have frayed hems, and windbreakers are worn tied across the chest. Above all, there is great attention to detail.

Translated by Nicola Mira

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