242
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
LOVISA
Store Manager | nz | Palmerston North
Permanent · PALMERSTON NORTH
LOVISA
Store Manager | nz | Chartwell
Permanent · HAMILTON
By
Reuters
Published
Feb 15, 2009
Reading time
2 minutes
Download
Download the article
Print
Text size

Barbie turns heads on New York's catwalk as marks 50

By
Reuters
Published
Feb 15, 2009


A model displays an outfit in the Barbie Runway Show during the 2009 Mercedes Benz Fashion Week in New York - Photo : Timothy A. Clary/AFP

By Aarthi Sivaraman

NEW YORK, Feb 14 (Reuters Life!) - Barbie turns 50 this year but the classic doll was still turning heads at New York's semi-annual Fashion week as models styled as Mattel Inc.'s fashion icon took to the catwalk in designer outfits.

Crowds overflowed at the eagerly awaited show which is part of a year-long celebration for Barbie's birthday which Mattel, the world's largest toy maker, is using to try to make Barbie fashionable again and boost flagging sales.

As pink curtains parted to show video images of Barbie over the years, the first model hit the runway in a black and white bathing suit reminiscent of the first generation Barbie.

The runway was taken over by models in dresses designed by 50 top names in the fashion world such as Vera Wang, Badgley Mischka, Tommy Hilfilger and Calvin Klein.

"Barbie is the quintessential American icon. She represents a woman's first experience with style, transcending generations and cultures; she holds a special place in the fashion world and is an inspiration to many designers," said Hilfilger in a statement.

The designs portrayed past, present and future looks of the classic doll in colors like black, red and pink and in styles that included long blond pony tails and futuristic hairstyles.

But pink was a dominant theme at the event, with dresses paired with pink peep-toe shoes by designer Christian Louboutin.

In keeping with Valentine's Day, Barbie's beau, Ken, made an appearance on the runway as Barbie's white shirt read: "Every Barbie needs a Ken."

The show was one of many steps that Mattel is taking to revitalize its core doll line among older girls who have dumped Barbie for more edgy dolls such as MGA Entertainment's Bratz range or for video games and other electronic toys.

Other events this year include plans to open the brand's first flagship store in Shanghai in March, hold a Barbie exhibit in Paris, and run a four-day National Barbie Doll Collector's Convention in Washington, D.C., in July.

(Reporting by Aarthi Sivaraman, Editing by Belinda Goldsmith)

© Thomson Reuters 2024 All rights reserved.