244
Fashion Jobs
H&M
Visual Merchandiser Manager- Newmarket
Permanent · AUCKLAND
L'OREAL GROUP
Operations & Transport Manager
Permanent · AUCKLAND
ABBOTT
Tpm Contract Manufacturing Manager
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Optometrist - Opsm Rotorua
Permanent · ROTORUA
DANGERFIELD
Online Coordinator
Permanent · AUCKLAND
PUMA
Key Account Manager nz
Permanent · AUCKLAND
L'OREAL GROUP
Key Account Manager
Permanent · AUCKLAND
PETER ALEXANDER
Part Time - Sales Assistant - Peter Alexander nz - Queenstown
Permanent · QUEENSTOWN
FOOT LOCKER
Sales Associate Casual
Permanent · LOWER HUTT
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Manukau
Permanent · AUCKLAND
ESSILORLUXOTTICA GROUP
Retail Associate | Sunglass Hut Dunedin
Permanent · DUNEDIN
ESSILORLUXOTTICA GROUP
Retail Associate | Opsm Rangiora Eyecare
Permanent · CANTERBURY
PETER ALEXANDER
2 x Casual - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
PETER ALEXANDER
2 x Part Time - Sales Assistant - Peter Alexander nz - MT Maunganui
Permanent · AUCKLAND
LULULEMON
Assistant Manager | Christchurch (Tuesday - Saturday Rotation)
Permanent · CHRISTCHURCH
ICEBREAKER
Icebreaker : Sales Associate, Casual - Wellington Airport Touchlab
Permanent · WELLINGTON
DFS
Personal Shopper
Permanent · AUCKLAND
H&M
Department Manager- Chartwell (Hamilton)
Permanent · HAMILTON
H&M
Store Manager Wellington
Permanent · WELLINGTON
H&M
Sales Advisor- 28h
Permanent · AUCKLAND
H&M
Assistant Store Manager- Sylvia Park
Permanent · AUCKLAND
H&M
Department Manager- Sylvia Park
Permanent · AUCKLAND
Published
Jan 19, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Antonio Berardi leaves LFW for new format, global shows

Published
Jan 19, 2018

British fashion designer Antonio Berardi is reinventing the way he shows his collections by dropping the traditional catwalk show at London Fashion Week in favour of ‘more intimate salon-style formats’.


Antonio Berardi Pre Fall 18 collection - Photo: Antonio Berardi


“I have been showing my collection in the traditional catwalk format since 1995 and I want to re-calibrate the way I communicate around my work. I want to tailor the experience, in the same way that I cut my clothes. That feeling of 'Up close and personal' , seeing things as they were intended in 360 degrees, and most of all, for my customer, the press and buyers, to have a moment to see the craft and intricacies that are part of my DNA,” said the designer as he announced the news on Thursday.

The changes will start from February 2018, with the brand showing its AW18 collection in its newly-launched studio space in Milan.

Afterwards, Berardi plans to stage similar events at different times of the year in the US, the Middle East and Europe, supporting its different seasonal collections. Social media will play a big part in the new strategy, with the brand planning to use its online networks to give customers more access to its global events.

“Social media allows me to take an ‘always on’ approach to my collection wherever I am in the world – broadcasting my clothes throughout the year, rather than in two 10 minute bursts; taking content produced in the most intimate and exclusive of environments, whilst ensuring it is also inclusive and brings my audience closer than ever to the clothes,” said Berardi.

Known mostly for his dresses, Berardi has previously showcased his collections in London, Milan and Paris. He said London “has been, and always will be a wonderful place to showcase my work”, and thanked the British Fashion Council for their support and loyalty.

Copyright © 2024 FashionNetwork.com All rights reserved.