Agenda starts tomorrow, adds online marketplace and announces upcoming Dew Tour partnership

By

Cassidy Mantor

Published
Jan 3, 2018

Lifestyle trade show Agenda kicks off tomorrow in Long Beach with the unveiling of a new online marketplace designed to offer a larger window of opportunity for buyers and brands to connect beyond the physical show.

Agenda has partnered with NuOrder to offer a digital partner to the physical trade show. NuOrder's Online Trade Show experience offers a year-round destination for B2B commerce. 50 brand sponsors and 500 exhibitors will be part of the debut Agenda online platform.

Brands will be able to showcase their seasonal product, tell their brand story and offer buyers the chance to view a virtual showroom. Buyers can access the Online Trade Show platform throughout the year.

Agenda founder Aaron Levant said the trade show is always looking for ways to deepen the connections between brands and buyers. Offering the online experience will help expand those relationships beyond the show.

Levant said, "We’re excited to provide our Agenda community with a digital extension of our trade shows to enhance their experience both during and after the show."

Agenda Long Beach takes place January 4-5 and confirmed exhibitors include RVCA, Lacoste and Dr. Martens. Agenda Las Vegas will occur February 12-14. Exhibitors at both shows will have the opportunity to use the new Online Trade Show platform.

Agenda has also announced plans for its summer Agenda Festival, which will take place in partnership with Summer Dew Tour in Long Beach. Both events are scheduled to take place in the final weekend of June, 2018.

Agenda Festival is open to the public and 50,000 guests attend to view skate and lifestyle-focused brands.The musical lineup for Agenda Festival has not yet been released but previous performers included Tyler the Creator and Ludacris.