Ad tech firm Teads partners with Tommy Hilfiger for world's first video ad chatbot

By

Rebecca Taras

Published
Jun 30, 2017

Tommy Hilfiger has partnered with Teads—a France-based video ad tech startup that was acquired by Dutch telecommunications company Altice back in March—to launch the world’s first chatbot that’s integrated with the fashion brand’s TMY.GRL outstream video ad.

Tommy Hilfiger previously ran its already impressive chatbot via Facebook Messenger, but thanks to the technological advances provided by Teads, the leading American brand can showcase its outstream video ads that will now reach a more sophisticated publisher environment.

The bot—created in partnership with msg.ai, an artificial intelligence platform for conversational commerce—encourages user engagement through the video that incorporates messages  such as “Good Morning—Chat to Us.”

The new chatbot provides consumers with the opportunity to explore collections, ask questions and identify personal preferences. If a consumer wants to make a purchase based on all of these variables, they will be seamlessly directed to the shopping basket on Tommy.com.