1789 Cala teams up with L’Occitane for summer tote

By

Sarah Ahssen

Translated by
Benjamin Fitzgerald

Published
Jul 14, 2017

After Antik Batik and Petit Pan, L’Occitane has teamed up 789 Cala to celebrate summer. The French brand, which makes traditional espadrilles in fabric and cord, as well as swimmers and other summer accessories, has revisited its shopping tote with a limited edition bag designed with a blue, red and white handle to reflect its French manufacturing.

The 1789 Cala X L’Occitane-branded bag retails for 35 euros until August 8 across L'Occitane boutiques and can be purchased on the e-commerce sit of the beauty brand, which was established in Manosque.

Meanwhile, to play the synergy card and gain visibility with any purchase at L'Occitane, private sales at 1789 Cala have been offered to customers.